iTunes “Music Movies” to Beat Everyone to the Punch
iTunes, largely in preparation for the launch of a new tablet device, has introduced a new movie category called “Music Movies”. This category will feature music documentaries, concerts, musicals, etc., which I personally think is pretty cool. But in traditional iTunes fashion, there’s an ass-kicking factor: iTunes has signed two exclusive distribution deals that will allow them to offerfilms (for a limited time) before other outlets. These films will be Kings Of Leon: Live at O2, which was released yesterday (a week before other outlets), and Davis Guggenheim’s documentary on the history of the electric guitar, “It Might Get Loud” (featuring the likes of Jimmy Page, Jack White, and the Edge). “It Might Get Loud” will be released on iTunes December 8th, a couple weeks prior to its official December 22nd release.
It begs the question of how this will help/hurt box office numbers, on top of how this approach will affect the future of feature-film releases. Davis Guggenheim talks about the release of his anticipated documentary and how he feels about the pre-release on iTunes, check it out!
Tags: Davis Guggenheim, distribution, It Might Get Loud, iTunes, movies