Hype Machine partners with SoundCloud
Everyone cool’s favorite blog aggregator is teaming up with everyone who matters’ favorite music upload service to streamline the path from content creators to consumers in the blogosphere. Hype Machine is great for keeping tabs on what’s cool on the bleeding edge of the music world, and popular tracks on the HM charts can generate huge buzz for indie artists. Until now, that system has relied on bloggers to encode, upload and host the tracks that stream on Hype Machine; often leading to poor sound quality, questionably legal remixes, unreliable access and a lack of analytic feedback for labels whose artist are featured. Thankfully, Hype Machine has entered a strategic partnership with SoundCloud, so far the cleanest, highest quality music upload site around. This partnership will allow bloggers to use a widget from SoundCloud to feature songs in their posts from artists and labels who utilize the service. When users on Hype Machine play the track it will stream from the high quality, permanent source on SoundCloud rather than the blogger’s domain. This means better sounding, more reliable music on Hype Machine and improved analytic feedback for labels, all while freeing up more time for top music bloggers to flat iron their hair, or whatever it is they do. If you haven’t used either site you need to get up on them both and watch your life, popularity and romantic relationships improve drastically.
hahaha.