Rapper G.A.M.E. Doesn’t Believe In Promoting His New Album…
REALLY GAME REALLY? I’m a fan and all but everyone needs promotion if you plan on being a public figure or have any hopes of reaching any audience.
The rapper told Reuters that … “if you’re a Game fan, then you’ll get the album, I don’t sell myself. This is my fourth album. I don’t think I need to do all that.”
He may be right that loyal fans will remain loyal and purchase an album if they are informed of the release date. However, life moves too fast and technology has really shortened people’s attention spans.
My point is that technology has made music so readily available to consumers that their purchasing habits have changed over the years. For example, we keep seeing a decline in physical sales and an increase in digital sales of music.
Now it may be true that physical sales $ amounts are still much higher than digital sales of music. But I believe that once kids who were born in the late 1980s and early 1990s become the dominant group of consumers, digital sales will significantly increase and promotional techniques will have to evolve.
This is because these kids have grown up with the internet, mp3s, and smart phones. Online shopping is very familiar to them and buying music online is no exception.
Therefore, promotion is just as important as anything else that goes into making an album successful. For an artist like Game, promotion may not seem important because he has a solid sales record and a solid fan base.
Still his product manager Andrew Flad insists that promotional efforts are of the highest importance. Game will begin a promotional tour which has several stops in Europe, as well as appearances on radio and TV shows for interviews.
As for the rest of us indie labels and artists, please do not follow Mr. Game’s advice and always promote….
WAIT I just figured it out! Maybe Game saying he doesn’t believe in promoting is actually promotion since he’s getting some press on his comments….hmmmmm