
A review of rapper Emilio Rojas’ mixtape in XXL Magazine begins ”Yup, another mixtape from a Latino rapper (technically he’s half Latino like Term). You’d think they would’ve done this in-between September 15th – October 15th or Dia De Los Muertos or something.”
This gives me the impression that this writer does not take Latino rappers seriously. Maybe the writer should be reminded that Latinos have been in active in hip hop since day one! However, record executives found it easy and profitable to sell the image of an angry black man to suburban America. Throw in a little crack cocaine, a few felonies, a glock 45 and you got yourself a rap star. The industry has brain washed us into believing that hip hop is rap music performed by black criminals. This is wrong on so many levels because it perpetuates so many negative stereotypes, reinforces racism, and devalues the importance of the other elements that make up hip hop (graffiti art, DJing, and break dancing). Hip hoppers come from all walks of life and in different colors and that’s what makes hip hop powerful.
With that being said…………
In celebration of Chicago’s annual Puerto Rican Parade and festivities I’d like to take this time and ask, have latinos in been forgotten by the hip hop community? It is almost undisputed that Hip Hop’s origins are in the Bronx, NY which has a large population of Puerto Ricans living in the borough. When Hip Hop began to become more commercially viable, we saw more and more latinos contributing to the advancement of the culture. In the mid-1970s, DJ Disco Wiz, who is of Puerto Rican and Cuban decent, formed the Mighty Force Dj Crew. Mighty Force crew has been credited by many for introducing the first Latin rapper to the world, Prince Whipper Whip who is of Puerto Rican decent.
Famed Puerto Rican break dancer Crazy Legs and his hip hop crew, Rock Steady, lit up stages all over with their dance moves and DJs. In the 1980s, and early 1990s, the careers of Melloe Man Ace of Cuban decent, B-Real of Mexican and Cuban decent, and Kid Frost of Mexican decent took off. Finally, in 1998, Puerto Rican rapper, Big Punisher became the first Latin rapper to go platinum. Carrying on the tradition of Latin MCs, we still have Joel Ortiz, Emilio Rojas, Immortal Technique, Chino XL, Cuban Link, Fat Joe and a list of other Latin rappers.
Latinos have been contributing to hip hop just as much as everyone else since its birth in the streets of the Broxn, NY.