Posts Tagged ‘NIN’

Riaa are too legit to quit? MC Hammer disagrees.

Thursday, November 19th, 2009

E=MC Hammer

With changing times in technology, music in general, and the way bands are generating income there are still two ways to think about piracy.  The big entertainment companies have one side and cutting edge thinkers such as Radiohead, NIN, Moby, and others have the other side.  Entertainment companies complaining about piracy cutting down their sales by saying torrenting decreases the amount of sales artists are making, thus paying the artists less for their pieces of artwork.  However on the other side, bands that are seeing the direction of the music industry know that digital downloads and music becoming “free” is the way of the future.  They might not have all the answers to the music industry now or in the future, but they are trying and that’s what counts.  ‘Digital files are no doubt not just the future, but the present. I think that it’s [the CD format] on its last legs, it’s on an artificial respirator,” Hip Hop icon MC Hammer commented to Torrent Freak.  With more and more bands jumping on the “free” or close to free band wagon, the history and future of the music industry as well as the entertainment industry as a whole have to look at more than just numbers.  To say that the decline in the music industry is solely the “fault” of piracy is absurd.  ”Digital sales are breaking records year after year in terms of revenue generated, while the decline in physical CD sales is more likely to be a sign of the times rather than a side-effect of music piracy.”  All it takes is bands to come out and become creative when trying to generate income.  Whether its giving away their album for free, or viral marketing, the future of the music industry and the entertainment industry is yet to be determined, however it is my hope as well as the hopes of many that the artists and consumers shape the way they want their industry to run and operate.